CHEYENNE, Wyo.–Blue FCU has entered into a partnership with the Budweiser Events Center at The Ranch, which is in Loveland, Colo. The Guest Services and The Ranch Bar & Grill are being rebranded the Blue Federal Credit Union Guest Services and Blue Bar & Grill, respectively. The deal is for several years.
“As a member-centric organization, Blue FCU is always looking for partnerships that align with our mission of working hard, having fun and winning for our members and this partnership does exactly that,” said Raj Madan, Blue FCU’s chief marketing officer, in a statement. “We will leverage our brand awareness while creating a memorable experience for our members while investing in the communities we serve.”
The Ranch Events complex opened in 2003 and includes a 7,200-seat multi-purpose venue is that is home to the Colorado Eagles of the American Hockey League. It also hosts concerts, shows and other events.
The credit union entered into the agreement with Spectra, which provides venue management, food services and hospitality and corporate partnerships at the Budweiser Events Center at The Ranch.