LOVELAND, Colo.–Blue Federal Credit Union has bought the naming rights to the Budweiser Event Center effective in October of this year, following the expiration of the current contract with Larimer County, Colo.
The facility will be renamed Blue Arena with a 10-year naming rights agreement, Cheyenne, Wyo.-based Blue FCU said, noting that it has partnered with the arena operator, Oak View Group, for the past three years in a sponsorship capacity.
The Center, which is the focal point of The Ranch Events Complex, can accommodate more than 6,000 fans for sporting events and up to 8,000 at concerts. It is home to the American Hockey League Colorado Eagles, concerts, family shows, graduations, Larimer County’s PRCA Rodeo, and other events.
Terms of the deal were not released.
The $1.8-billion Blue Federal said it is “thrilled” to invest in Larimer County and the many opportunities the arena offers communities from Wyoming to Denver and beyond.
“Working together, Blue will be able to better support the Arena and its efforts to provide opportunities to fulfill their purpose of creating a community built around authentic connections,” the credit union said. “This agreement deepens the strong relationship they have with Larimer County while advancing its people-centric focus.”
Amplifying the Passion
Blue FCU added that its presence will “amplify their passionate work to be a lifelong champion for every member to realize their possibilities.”
“As a well-known staple in Northern Colorado, we are thrilled and honored to partner with Larimer County and to have the Blue name on The Center,” said Blue FCU President/CEO Stephanie Teubner. “Blue has been serving communities for 70-plus years and we’re proud to be a key partner in this exciting project that will benefit our members and the community. We are confident Blue Arena will not only serve as a community gathering space but also as an important economic driver for the area.”
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