Bloom Credit Union Selects New CEO to Succeed the Retiring Daniel Baines

Daniel Baines

WYOMING, Mich.–Bloom Credit Union has announced a new CEO to replace the retiring Daniel Baines.

The $190-million Bloom CU said it has selected Chief Financial Officer Joseph Heintskill to lead the organization after Baines retires on July 1. 

Heintskill has 20 years of financial institution experience and joined Bloom as CFO as 2013. 

Joseph Heintskill

“Joe has a wealth of experience in the financial and credit union worlds.  The board has full confidence in his ability to continue the great work that Dan and the management team have done,” BCU Chairman Roxanne Speck said. 

Added Heintskill, “Dan’s leadership and dedication to serving our membership has been a driving force behind the success of the credit union for the past 40 years. I look forward to working each day to make sure Bloom continues to have a positive impact on our branch communities.”
Bloom Credit Union serves more than 14,000 members through five West Michigan area branches. 

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