NEW YORK—Even though this year’s Black Friday sales revenue dipped from levels seen in 2021, there is a bright spot to be found in digital payments, according to one analysis.
Digital wallets performed well, and the payments tool, which have struggled to meet expectations set when launched several years ago, set records, Pymnts.com reported.
The most significant growth seen during this Black Friday was in digital wallet usage, both online and in store, Pymnts.com said.
“The increase in brick-and-mortar usage may be attributed to a boost in physical traffic compared to last year, when pandemic-related lockdowns were still easing,” Pymnts.com reported.
The surge of Americans using alternate payment methods for Black Friday purchases coincides with a 9% rise in digital wallet use for in-store purchases globally, Pymnts.com noted.
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