LAWRENCEVILLE, Ga.—As lenders branch out to offer different types of vehicle loans, such as RVs, Black Book said it is adding specialty vehicles into the firm’s mobile and desktop application, Black Book Cherry.
“Medium and heavy-duty trucks and commercial trailers, recreational vehicles, motorcycle and power sports, and cars of particular interest data and valuations have been a long-time staple within Black Book’s desktop solutions,” the company stated. “The incorporation of specialty markets within Black Book Cherry provides customers the ability to gain insight into each of these markets within one application, leading to more timely and efficient research and valuation.”
“Our focus at Black Book is continue to be the industry leader for all things automotive data and valuation oriented, while empowering our customers with solutions to strengthen their competitive position in the market,” said Kelvin Shelton, product manager. “The integration of these markets ensures our customers have access to all Black Book valuations in one place.”