HENDERSON, Nev.–The biggest error any credit union can make? Fear of errors, according to one person.
“The biggest thing I see with credit unions is that they are afraid to make a mistake, which is a gigantic mistake,” said Jeff LoCastro, founder/CEO of Neener Analytics during an interview with Susan Mitchell, CEO of Mitchell, Stankovic & Associates and founder of the Underground. LoCastro’s comments came during an Underground Chat. “In order to move past roadblocks, be willing to test it, try it and make a mistake because you will find the answer.”
According to LoCastro, the best ways to put ideas into action for innovation include:
- Personalization is Key. Put the “I know you” back into your member relations. “Ensure relevancy by including personalization in marketing, decisioning and relationship building.”
- Be the Disruptor. “Every day startups and fintechs are working to destroy credit unions. Let’s disrupt banking on our own terms.”
The full Underground Chat can be watched here.