WASHINGTON — The American Bankers Association and banks across the country have launched a campaign any credit union could also embrace, having now rolled out its fourth annual #BanksNeverAskThat consumer protection campaign.
“With more than 2,000 participating banks, ABA’s #BanksNeverAskThat anti-phishing campaign has helped educate millions of bank customers and consumers across the country on how to spot common scams from bad actors posing as their bank,” the ABA said. Every day, thousands of people fall victim to fraudulent emails, texts and calls from scammers pretending to be their bank. In fact, a recent analysis from the Federal Trade Commission shows that bogus bank fraud warnings were the most reported scam to the agency last year, and consumers reported losing $330 million to text message scams in 2022, more than double what was reported in 2021.”
New Features
According to the ABA, this year’s campaign includes an updated BanksNeverAskThat.com, a new interactive quiz for consumers, and a Spanish language website and content available at BancosNuncaPidenEso.com.
The ABA said it and its participating banks will “share videos, eye-catching graphics and consumer tips on social media, bank websites, ATM screens and bank branches across the country to help educate consumers.”
‘Bold & Humorous’
“Because cybersecurity education can often be dull and forgettable, the campaign is designed to be bright and bold with a bit of humor,” the ABA said. “For example, one of the campaign posts asks social media users, ‘How early is too early for Pumpkin Spice?’ It's weird for your bank to ask your take on the pumpkin spice debate... almost as weird as banks asking for your PIN in a phone call—total scammer move. Tell us where you stand, then test your scam-spotting skills with the #BanksNeverAskThat quiz.”
Roasting Marshmallows—With Cash
The campaign’s short videos, which are available now with Spanish captions, offer similarly ridiculous scenarios like counting cash in a windstorm, wallpapering a room with cash, roasting marshmallows over a cash fire and recycling cash on garbage day.
One of the videos can be viewed here.
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