CHARLOTTE, N.C.—Bank of America is stepping up its promotion of online banking, offering $15 to every customer who tries one of several of its mobile services.
Bank of America, which has close to 40 million customers who bank digitally, including 30-mllion who use the bank's app and 10 million who use its virtual assistant, Erica, is now depositing $15 into the accounts of customers if they try mobile check deposit, transfer money to someone via the Zelle app, and use mobile bill pay by Jan. 17, Yahoo Finance said.
“While many customers are younger with considerable experience with digital banking, Bank of America has plenty of customers who aren’t as comfortable with the latest banking technology and don’t yet know the full capabilities of a digital app. This promotion is a way of nudging them to step into the digital world a bit further,” Yahoo Finance explained.