MUNCIE, Ind.–Ball State Federal Credit Union has announced a rebranded look, logo, website and tagline. The credit union said the effort was undertaken to update the brand and connect more effectively with members and the community.
According to BSFCU, the tagline, “Helping Cardinals Reach New Heights,” reflects the genuine commitment to do whatever it takes to serve the best personal and financial interest of its members and potential members.
“We are extremely excited about our new brand proposition,” Randy Glassburn, Ball State FCU’s president and CEO, said in a statement. “It highlights our commitment to become more closely aligned with the Ball State University community, and the Muncie community in general.”
Ball State Federal said the development of a new logo was undertaken for two primary reasons. First, to more closely align the brand with that of the primary membership group – the faculty, staff, students and alumni of Ball State University. Second, to create a branded look and feel “that was more contemporary and represented the progressive spirit of the credit union in terms of the products and services provided. The colors of the new logo not only are consistent with those of the university, but they also have a visual warmth that mirrors the warm and personal relationships the credit union has with members and the community at large.”