PEACHTREE CORNERS, Ga.–Two University of Georgia football players joined with Associated Credit Union and Dick’s Sporting Goods to take 16 young students shopping for Christmas.
The event gave each student a $300 Associated Credit Union holiday gift card to use on any merchandise in Dick’s Sporting Goods. The trip was coordinated by Everett Sports Marketing (ESM), which represents both players—tight end Brock Bowers and cornerback Malaki Starks–in name, image, likeness (NIL) deals, including their NIL deal with Associated Credit Union.
Bowers and Starks helped the students pick out shoes, toys, and clothes.
“This event helped make the holiday season a joyous and memorable one for both the players and students involved,” the $2-billion Associated CU said.
Bowers and Starks have a NIL partnership with Associated Credit Union that promotes the credit union through marketing and public relations activities, including digital and print media, and participate in select fundraisers.
“Through the ACU Foundation's 2022 Making Caring Count Program, members and employees make the season merry and bright for kids - young and old. Helping to provide Christmas gifts to 16 students was a meaningful opportunity to demonstrate our commitment to ACU's third pillar, our community,” said Prisca Walters, foundation coordinator at Associated Credit Union.
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