PEACHTREE CORNERS, Ga.–Associated Credit Union said it has entered into its first name, image and likeness (NIL) deal with a college athlete, in this case University of Georgia tight end Brock Bowers. Bowers will promote the organization through marketing and public relations activities, including digital and print media, and participate in select fundraisers over the next two years, the credit union said.
The still new NIL deals allow college athletes to be paid for endorsements, and several credit unions to date have entered into such agreements.
“We’re excited and honored to partner with Brock — a disciplined and impressive young man on and off the field who shares our values,” said President and CEO C. Lin Hodges. “We look forward to working with Brock and supporting those we serve.”
Bowers, a rising sophomore, finished the 2021 season as the Georgia Bulldogs’ leading receiver with 56 catches for 882 yards and 13 touchdowns, breaking several single-season records during the Bulldogs’ national championship season.
He has also received many awards, including being named to the All-America First Team, All-America Second Team, True Freshman All-America, Shaun Alexander Freshman of the Year, Football Writers Association Freshman of the Year, Coaches’ SEC Freshman of the Year and AP SEC Newcomer of the Year.
Bowers graduated from Napa High School in California.
The $2-billion Associated Credit Union has more than 155,000 members.
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