NASHVILLE, Tenn.—The $1.7-billion Ascend FCU has won the rights to place its name on the soon-to-open West Riverfront Park amphitheater here.
The facility, which can hold up to 6,800 people, is set to open July 30 with a concert by country star Eric Church. Tullahoma, Tenn.-based Ascend FCU said the deal for Ascend Ampitheater is for 10 years, but it has declined to reveal the terms of the naming rights agreement. AFCU has nine branches in the market.
“With this amphitheater, Ascend commits to being the credit union of choice for residents of Nashville and Middle Tennessee,” Caren Gabriel, president and CEO of Ascend Federal in a statement. “And, because our growth objectives are similar to those of this city, we believe the Ascend Amphitheater will be pivotal in securing Nashville’s claim as the entertainment capital of the South.”