WASHINGTON—In what is the basis for scams perpetrated against numerous credit unions and their members, the Federal Trade Commission is seeking public comment on a supplemental notice of proposed rulemaking that would prohibit the impersonation of individuals.
The proposed rule changes would extend protections of the new rule on government and business impersonation that is being finalized by the Commission.
According to the FTC, the action follows surging complaints around impersonation fraud, as well as public outcry about the harms caused to consumers and to impersonated individuals.
“Emerging technology – including AI-generated deepfakes – threatens to turbocharge this scourge, and the FTC is committed to using all of its tools to detect, deter, and halt impersonation fraud,” the FTC said.
In addition, the FTC is also seeking comment on whether the revised rule should declare it unlawful for a firm, such as an AI platform that creates images, video, or text, to provide goods or services that they know or have reason to know is being used to harm consumers through impersonation.
Response to Comments
“The supplemental notice of proposed rulemaking is being issued in response to comments received during the public comment period on the government and business impersonation rule that pointed to the additional threats and harms posed by impersonation of individuals,” the FTC said. “As scammers find new ways to defraud consumers, including through AI-generated deepfakes, this proposal will help the agency deter fraud and secure redress for harmed consumers.”
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