ALBANY, N.Y.– CUC Mortgage Corp. has changed its name to OwnersChoice Funding, Inc.
The name change is part of an overall brand refresh that also includes a new logo, tagline and website. OwnersChoice Funding is a CUSO of the New York Credit Union Association.
“Using just the OwnersChoice component of the name in our everyday communications and conversations will highlight to credit unions and their members that we are service-focused and a preferred option when it comes to home mortgage,” said Edward Kovalefsky, OwnersChoice SVP, in a released statement.
The company said it decided to implement the brand refresh in an effort to increase the credit union market share in a highly competitive home mortgage marketplace. The tagline, “Your home lending partner,” is intended to appeal directly to both partner credit unions and homebuyers.
“A second reason for the name change is to make it more practical for credit unions if they choose to co-brand their mortgage program promotions in the future with the OwnersChoice name—creating an even more seamless mortgage partnership,” said Kovalefsky.
Established in 1987 and headquartered in Albany, N.Y., the full-service mortgage corporation is licensed to serve credit unions in New York, New Jersey, Connecticut, New Hampshire, Pennsylvania, Vermont, Delaware, Florida, North Carolina and South Carolina.