ORLANDO, Fla.–“Are You a Loan?” “Big Deck Envy?” “Can Dancing Affect Your Credit Score?” Those were some of the themes from the top Diamond Award winners as presented by the CUNA Marketing & Business Development Council. The awards were presented during the organization’s recent annual conference.
“The Diamond Awards, representing the pinnacle of credit union marketing and business development, honor credit unions in 35 categories, ranging from direct mail to website marketing to video and radio commercials to social media,” the Council said. “Judges evaluated entries based on strategy, design, production, creative concept, copy, communication, and results.”
According to the MBD Council, this year’s Diamond Awards competition received 1,246 entries – 91 credit unions won Category’s Best Awards and 244 won Diamond Awards. In total, 159 credit unions received awards.
Winners can be viewed on the event’s AdQue Digital Display Systems gallery.
This year’s top award winners include:
- Best of Show: SAFE Federal Credit Union, Sumter, S.C., for its entry in the Financial Education category titled, “SAFE Cents Financial Education Initiative.”
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- Best Use of Humor: Notre Dame Federal Credit Union, Notre Dame, Ind., for its entry titled, “Are You a Loan?”
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- Carat - for the Greatest Impact: MY Credit Union – Minnesota, Bloomington, Minn., for its entry titled, “1st Annual "Fall Classic" Charity Cornhole Invitational Tournament Benefiting Minnesota Veterans.”
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- Clarity - for the Most Sentimental: MY Credit Union – Minnesota, Bloomington, Minn., for its entry titled, “1st Annual "Fall Classic" Charity Cornhole Invitational Tournament Benefiting Minnesota Veterans.”
- Color – for Brilliant Use of Art: TRUE Community Credit Union, Jackson, Mich., for its entry titled, “Digital Refresh – Upgrade to Digital Banking Platform.”
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- Cut – for the Most Edgy: TAPCO Credit Union, Tacoma, Wash., for their entry titled, “Big Deck Envy.”
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