CUPERTINO, Calif.—Apple is trying a new way to boost usage of its digital wallet.
The company is aggressively prompting iPhone users to enroll in Apple Pay by putting a seemingly permanent red-circle badge on the settings icon, Business Insider reported.
Users that opt out of enrolling in the mobile wallet upon setting up their iPhones will see the red circle appear, indicating that their setup is incomplete until they enroll. And some users will even sporadically receive a reminder notification that will only go away once they enroll in Apple Pay, Business Insider explained.
“Apple is likely trying to expand Apple Pay's reach. Adoption is struggling in the US in particular,” noted Business Insider.