CORK, Ireland—Apple Pay appears to be winning early in the battle for consumer acceptance with Android Pay and Samsung Pay, according to a new survey.
Research from Trustev indicates that one in five (20%) of U.S. consumers with an iPhone that supports Apple Pay have tried the mobile payment service, while 14% of those with a Samsung Galaxy S5 or S6 have tried Samsung Pay or Android Pay, two mobile payments solutions which only recently became available.
The research also found that 56% of those who have tried Apple Pay use it once during a typical week, while 15% “never” use it during the week. Thirty-six percent of those who have tried Samsung Pay or Android Pay use it once a week and 38% “never” use it, the study shows.
Trustev surveyed 1,000 people who use iPhone 6/6+, 6s/6s+ and 1,000 people who use Galaxy S5 and S6. The goal of the survey was to identify anyone who had used contactless payments using their modern Android device, the company told NFC World. “Only a small number of active devices support Samsung Pay, which was launched very recently, so we combined Android Pay and Samsung Pay in one single group,” Trustev stated.
Half of those with an iPhone aged between 18 and 34 found Apple Pay “very easy” to use and 2% found it “hard,” the survey shows. Fifty-nine percent of those aged between 35 and 65 found it “very easy” to use and 1% found it “hard.” Two percent from both age groups found it “very hard” to use.
The study revealed that 48% of Samsung device owners from both age groups found Samsung Pay to be “very easy” to use and 1% from both age groups found it “hard,” while 3% of 18 to 34 year olds said it was “very hard” to use as did 2% of those aged 35 to 65.