CUPERTINO, Calif.—Apple Pay is partnering with Volusion, an e-commerce platform for small businesses, to create a "Buy Now" button for its merchants.
Through the partnership, merchants can embed an Apple Pay Buy Now button into their product description pages, directing customers to the checkout page to purchase their goods using the mobile wallet, Business Insider reported.
Integrating Apple Pay will eliminate the need for customers buying on these sites to enter their payment, shipping, and contact information every time they make an online purchase.
“Online purchases present a strong use case for the mobile wallet. Sixty-eight percent of all online shopping carts are abandoned before purchase, making cart abandonment a massive problem for retailers, which lose an estimated $4.6 trillion to abandoned carts on an annual basis,” Business Insider stated.
Small screens and slow connections on mobile devices in particular make shopping a challenge, and lead to conversion rates as low as 1.19%, Business Insider added.