Annual Share Growth at CUs Slows for 7th Straight Quarter

WASHINGTON–Annual share growth at credit unions has slowed for seven straight quarters now, mirroring the decline in the personal savings rate, according to new analysis by Callahan & Associates.

In releasing its analysis, Callahan’s noted Americans saved just 4.0% of their disposable income in the fourth quarter, according to data from the U.S. Bureau of Economic Analysis and the Federal Reserve. That’s better than the previous quarter but down from 7.3% in the fourth quarter of 2021, the company said.

Other findings:

  • The personal savings rate typically moves in tandem with share growth and would likely have to increase for the credit union industry to see a widespread growth in deposits, Callahan’s said.
  • Credit unions have recently increased interest rates significantly on share certificates, or CDs, to attract funds. Balances of share certificates increased 19.7% in 2022 for U.S. credit unions, whereas core deposit growth was flat over the same period.

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