ST. PETERS, Mo.–Missouri Valley FCU has been selected as the winner of CU Impossible’s second annual small credit union makeover, and will receive a variety of consulting services designed to help grow the credit union.
The CU Impossible project is supported by Your Marketing Co., uncommn Marketing Partners, Your Credit Union Partner, Brian Rollo Consulting Group, Auto Link and Crosstream Media. The six companies are collaborating to provide strategic leadership and marketing support to credit unions with less than $100 million in assets.
According to CU Impossible, Missouri Valley has experienced some growth under new leadership but needs help to expand its reach beyond the relatively affluent St. Charles County into surrounding, more rural counties. “We care about people,” the credit union’s application read. “We want to make an impact on people's lives. We want to make a difference. And we are willing to do whatever it takes.”
The $43.5-million MVCU has approximately 4,600 members.
Missouri Valley will receive consulting and strategic guidance throughout 2021 that include:
- Strategic planning with Your Credit Union Partner
- Strategic marketing plan plus execution with Your Marketing Co.
- Website by uncommn Marketing Partners
- Executive leadership coaching with Brian Rollo Consulting Group
- Auto buying service integration from AutoLink
- One year of digital lobby signage equipment and service from Crosstream Media
‘A Ton of Ideas’
“We have a ton of ideas and like to think way outside of the box,” said MVCU CEO Joshua Rodriguez. “We aren’t afraid of stepping out and doing things other small credit unions would shy away from. We are expecting CU Impossible to help us take those ideas and formulate strategies and execute them into quantifiable wins. We want to really rack up some successes and show other small credit unions that being small doesn’t have to hold you back from fulfilling your mission and making an impact on your community.”
Added Your Marketing Co. CEO Bo McDonald, “The CU Impossible team is excited to get started and see where we can help Missouri Valley shine and prove that small credit unions can be successful and relevant. Each of our companies believes in the power of collaboration through credit unions to better serve the American consumer and embrace this opportunity with Joshua and Missouri Valley FCU.”
More info can be found at www.cuimpossible.com.