MUSCLE SHOALS, Ala.–Listerhill Credit Union won the Best of Show Award in the CUNA Marketing & Business Development Council’s Diamond Awards competition.
The credit union was recognized for its entry titled “Kicks for Kids at Leighton Elementary School.”
The MBD Council reported it received 1,278 entries for the annual competition, including five category winners, 86 Category’s Best Award winners, and 264 overall Diamond Awards.
“The Diamond Awards competition is the most prestigious competition for excellence in marketing and business development in the credit union industry,” said Amy McGraw, Diamond awards chair and VP-marketing/chief experience officer at Tropical Financial CU in Miramar, Fla. “Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance and execution.”
New Category
A Crisis Management category was added this year with a special discounted entry fee of $50. The new category plus donations from the virtual conference resulted in $5,000 in proceeds, which will be donated to Feeding America.
This year’s best-of-show award winners are listed below. Click here for a full list of this year’s award winners.
Best Use of Humor Award
STCU, Liberty Lake, Wash., for their entry titled “Dear member" data stories
Carat Award for Greatest Impact
Community Choice Credit Union, Johnston, Iowa, for their entry titled COVID Response
Clarity Award for Most Sentimental
Scott Credit Union, Edwardsville, Ill., for their entry titled Surprise Squad Warming Hearts
Color Award for Brilliant Use of Art
Members Cooperative Credit Union, Duluth, Minn., for their entry titled Lobby Design and Aesthetics
Cut Award for Most Edgy
STCU, Liberty Lake, Wash., for their entry titled “Dear Member" data stories