MADISON, Wis.–Wisconsin has announced the theme for this year’s National Credit Union Youth Month, which is April. The objective during Youth Month is for credit unions to help teach and encourage kids to develop strong financial habits.
This year’s theme is “Save Small. Dream Big. at your credit union.”
“CUNA’s 2021 November Economic Update shared that credit unions need to design strategies to boost market share and attract younger members,” said Ariel Bilskey, senior director of learning strategy at CUNA, in a statement. “U.S. Census data shows the year 2030 marks a demographic turning point for the United States. Beginning that year, all Baby Boomers will be older than 65. That is an important reason credit unions need to focus on expanding their membership in younger age groups.”
For info: cuna.org/youthmonth.