TORONTO, Canada–The Canadian Credit Union Association has launched a new national brand program aimed at highlighting defining principles of Canada’s credit unions, including what the association said consumers are really looking for as summed up in its new tagline, “You First, Banking Second.”
The campaign encourages Canadians to learn more about their local credit unions and how they can help meet life goals large and small while making people first the focus, by visiting http://canadacreditunions.ca/
“We are so excited to launch this new campaign” said Martha Durdin, president and CEO of the Canadian Credit Union Association. “Our research has confirmed that the one thing Canadians are looking for – focus on people above all – is also what sets credit unions apart. So, our new campaign will show Canadians we can meet their needs, while also complementing and aligning with messaging from individual credit unions across the country.”
The Canadian Credit Union Association PRERESENTS 252 CUs and caisses populaires outside Quebec, representing more than 5.7 million Canadians and more than $225 billion in total assets.