MADISON, Wis. —The 2018 International Credit Union Day theme has been unveiled by the World Council of Credit Unions: "Find Your Platinum Lining.”
WOCCU said the theme celebrates the spirit of the global credit union movement, which this year will mark its 70thanniversary. ICU Day is celebrated annually on the third Thursday of October and will take place this year on Oct. 18.
"This year we are celebrating 70 years of ICU Day and we celebrate that our global movement historically goes back much further, enriching the lives of many over the years,” said WOCCU President and CEO Brian Branch. “ICU Day is the opportunity to engage credit union members, share their experiences and celebrate with the growing global credit union community.”
According to WOCCU, this year’s ICU Day theme combines the traditional gift of platinum for 70th anniversaries, a play on the saying “every cloud has a silver lining” and a “celebration of the platinum-lined differences and impact credit union and other financial cooperatives have made and continue to make for their members and communities.”
WOCCU said through ICU Day festivities worldwide, credit unions will aim to raise awareness through outreach and volunteering in the community, organizing contests, charitable fundraisers, and open houses, ultimately contributing to World Council's Vision 2020 goal of adding 50 million new members by the year 2020.
The ICU Day logos and posters in English and Spanish, as well as celebration ideas and other tips to create unique, memorable member experiences to help celebrate ICU Day are available at International Credit Union Day.