JACKSON, Mich.–After years of investing in bricks and mortar, including five new branches since 2017, American 1 CU is reporting the pandemic has led it to join other credit unions in accelerating its investment in digital services.
Over the past year, American 1 focused on many digital upgrades to positively impact the member experience as it pertains to security, efficiency, and functionality.
“Being boldly convenient is a priority for us,” said COO/EVP Kristi Edgar.
In 2020, American 1 said it launched the following upgrades:
- “Ask American 1,” an interactive FAQ platform with over 250 questions reviewed and updated regularly.
- Mobile check deposit, which was rolled out earlier than planned to better serve their members.
- A new credit card rewards program and website with better redemption options and a more user-friendly website.
- A new website is that was more dynamic and easier to navigate.
- A new online banking platform and mobile app that includes improved security measures, personalized member dashboard, a seamless experience between the desktop and mobile versions, and more. The online banking platform also includes an upgrade to e-statements, which are now interactive and fully ADA compliant.
“The new Online Banking upgrade is an experience we’ve been excited to release to members, and our team worked diligently to get the platform ready,” said Nicole Patrick, VP of Payments for American 1.
The $493-million American 1 has approximately 59,000 members.