JACKSON, Mich.–American 1 Credit Union said it has paid $500,000 to obtain the naming rights for what was formerly known as the Jackson County Fair Event Center.
The naming rights agreement—one of several the credit union has had—includes the renaming of the building as the American 1 Community Recreation Center for the next 20 years. The funds will allow the Jackson County Parks to improve the old Fair Event Center and transition the building into a community space, the credit union said.
“Investing in our community is important to us,” President and CEO Martha Fuerstenau said in a statement. “When the parks department presented us with the plan to revitalize the space, we agreed it was the perfect opportunity to reinvest in the historic building.”
A ’Town Staple’
First built in 1918, the county-owned building, originally known as the Jackson County Auditorium, has been a town staple for social events, live shows, sporting events, roller-skating, and more in its extensive history spanning over 100 years, according to American 1.
“As a long-standing organization in the Jackson Community, it is our corporate responsibility to focus on placemaking, preservation, and revitalization in the town that a majority of our members call home,” Fuerstenau added.
Long-Term Relationship
American 1 said it first became involved with the Jackson County Fair Event Center in 2008, with its first naming rights agreement. In 2018, the credit union noted it pledged $4 million for a naming rights agreement to build the new American 1 Event Center also located at Keeley Park, “strengthening its relationship with the Jackson County Parks Department.”
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