JACKSON, Mich.–American 1 Credit Union announced it has signed a $200,000 naming rights agreement for the Michigan Theatre of Jackson.
The credit union said that starting in 2022, the Michigan Theatre embarked on a restoration campaign to bring the theatre up to “optimal operating and performance efficiency.” American 1 Credit Union said its naming rights agreement allowed the Michigan Theatre to restore the marquee sign that lives above the theatre to preserve the historical significance.
First Air-Conditioned Building
“The Michigan Theatre, founded in 1930, was built for the mainstream popular entertainment of the day,” American 1 said. “The building's exotic Spanish style, lavish interior plasterwork, ornate polychrome terra cotta facade, carved walnut furniture, plush wool carpeting, heavy damask draperies, stained glass light fixtures, and oil paintings entertained the patrons as much as the attractions on the stage and screen.”
The theater was also the first air-conditioned building in downtown Jackson and offered a place to escape the summer heat.
‘Living Its Legacy’
"Preserving the architecture that makes arts and entertainment accessible is important for our local communities," President and CEO Martha Fuerstenau, said in a statement. "This agreement with the Michigan Theatre of Jackson will allow the building to live its legacy by receiving the restorations it needs, while still offering high-quality entertainment to the local community for years to come."
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