JACKSON, Mich.–American 1 Credit Union said it has entered into a naming rights deal with Spring Arbor University for the naming rights to school’s primary sports venue inside the newly christened McDonald Athletic Center.
“The Arena Sponsored by American 1 Credit Union” will be the at the center of the McDonald Athletic Center.
American 1 CU made a $250,000 gift to Spring Arbor University to secure the naming rights. The 42-year-old facility has recently undergone a $1.9 million renovation project focused on increased safety and functionality.
“We are excited to partner with the university on this project because we think it’s a good idea to support what Spring Arbor University supports; that is, a community of intellectual curiosity, critical thinking, and a passion for ethical service,” said American 1 CEO Martha Fuerstenau. “SAU graduates are perfect hires for American 1 Credit Union because we need big thinkers and lifelong learners. We need people who are ethically minded and have a servant’s heart. For decades, American 1 has enjoyed success recruiting quality team members who are Spring Arbor University graduates and students.”
The $390-million American 1 has approximately 59,000 members.
The announcement of the contribution to the University coincided with the beginning of site preparation for a new American 1 branch to be located on M-60 in Spring Arbor Township.
Safer for Visitors
The renovation of The Arena Sponsored by American 1 Credit Union included converting old-style bleacher seating to arena seating, modernization of the sound system, and updated video capability. The renovations will make the facility more usable for athletic and non-athletic functions, and more comfortable and safer for visitors.
University officials estimate that more than 25,000 guests visit the facility each year.