America First Providing Financing, Gets Naming Rights (Including to Street Name) For Sports/Entertainment Complex

SOUTH JORDAN, Utah–Ground has been broken on a new privately funded ballpark for the Salt Lake Bees, the Triple-A affiliate of the Los Angeles Angels, with America First Credit Union to have the naming rights to the ballpark and the nearby sports and entertainment plaza to be known as America First Square.

The park, known as “Beesball Park,” is being built in Downtown Daybreak in South Jordan, Utah. 

The credit union said it will also be the finance and lending partner for Downtown Daybreak and other projects being built by Larry H. Miller Real Estate.

About the Facility

America First Square is an outdoor sports and entertainment plaza that will include year-round versatility for concerts, summer games, ice skating, and holiday lights, all within proximity to pre- and post-game shopping and dining experiences, the organizations said.

AFCU will also have credit union exclusivity rights and a street named in Downtown Daybreak, as well as collaborative promotions with Swig for credit union members, according to the organizations.

In addition, the partnership includes the Salt Lake Bees contributing $200,000 annually toward community projects, with a monetary match from the America First Charitable Foundation.

More Than 7,000 Fans

“The new ballpark, with capacity for 7,500 fans, will offer a range of tickets from open-lawn seating to expanded premium, club and field-level seating where fans are closer to home plate than the pitcher; a variety of local, tasty food and beverage options for every wallet; event spaces; family-friendly gathering areas and a new alcohol-free zone; year-round programming and activities; an easily accessible team store; and picturesque views of the Wasatch Mountains,” the Larry H. Miller Co. said.

Located along Mountain View Corridor and a planned UTA Red Line TRAX Station, the ballpark is easily accessible for fans across the Wasatch Front and walkable and bikeable for those who live within the 4,100-acre master-planned community of Daybreak, the company added.

‘More Than a Sports Venue’

“As we met with the Larry H. Miller Company, it became clear that the new Salt Lake Bees ballpark would be more than just a sports venue and entertainment plaza. Instead, it’s a one-of-a-kind gathering place for friends, family and the community,” said Thayne Shaffer, America First Credit Union president and CEO. “Giving back and strengthening others is a core part of who we are at America First, and it’s a commitment we have shared together with the Larry H. Miller Company for decades. We are grateful to continue this truly remarkable partnership and honored to be part of the Bees’ incredible new home.”

The ballpark, along with the newly announced Larry H. Miller Megaplex Entertainment – a cinema-entertainment center (CEC), will serve as the first anchors to the nearly 200-acre “transformative, regional urban center,” the company said.

The Bees will continue to play at Smith’s Ballpark in Salt Lake City through the 2024 season.

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