SANDY, Utah–America First Credit Union has entered into a naming rights partnership with Major League Soccer’s Real Salt Lake for what will now be known as America First Field.
Real Salt Lake President John Kimball and America First President and CEO Thayne Shaffer participated in the announcement at the facility, along with members of the club’s fan base; local, regional and national sports figures and business dignitaries, including Major League Soccer Commissioner Don Garber; RSL season ticket holders, and America First Credit Union members, according to AFCU.
Terms of the deal were not released.
According to $17-billion America First, since opening the Sandy, Utah venue on historic State Street in October 2008, Real Salt Lake has played 269 games, posting a record of 154 wins and 66 draws against just 49 losses, a home winning percentage of nearly 70% and an impressive 1.96 points per game.
Two finals have been held at what is now In addition, nearly 50 clubs and national teams from more than a dozen countries have competed on the America First Field pitch across numerous competitions, including Major League Soccer, National Women’s Soccer League, the MLS All-Star Game, Olympic qualifying, World Cup qualifying, Gold Cup, USL Championship, MLS NEXT Pro invitational and more, America First said.
Additional Events
Other ancillary events that have taken place at what is now America First Field include Utah High School Activities Association soccer competitions for both boys and girls, American football, rugby, lacrosse, monster truck, motocross and more.
America First Credit Union said it will continue to welcome guests into the home of Real Salt Lake, with signage on the East Side / State Street Plaza, via 9400 South and at the “Spanish Steps” entry point, among others.
Additionally, a co-branded America First / RSL debit card and credit card will provide cardholders with exclusive benefits, including discounted tickets, concessions, merchandise and special access to events, the credit union reported.
Provides ‘Value’ to Members
“We’re elated to expand our relationship with Real Salt Lake and Major League Soccer by having our name on this elite sports and entertainment venue, and by offering the exclusive RSL-branded credit card and debit card,” said America First’s Shaffer. “This partnership will provide value to our members and help us continue to invest in our community and in organizations that support individuals, families, and businesses as they work toward their personal and financial goals.”
America First Credit Union, which has been affiliated with Real Salt Lake since 2005, said it will enjoy an expanded relationship with the club, including digital and traditional branding at America First Field, activations during RSL games, affiliations with the MLS NEXT Pro Real Monarchs in Herriman and other sporting events.
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