SALT LAKE CITY–America First Credit Union said it has entered into a multi-year partnership with the NBA’s Utah Jazz, making it the Official Credit Union of the team and the only corporate partner in its consumer category.
“We’re elated to expand our involvement with the Jazz and provide value to our members and enhance our communities through this partnership,” said Thayne Shaffer, America First president and CEO. “We’ll continue to invest in our community and organizations that support and assist those in our community to power forward on their financial journey.”
America First Union Credit, which noted it has been affiliated with the Jazz since 1985, said it will have an expanded relationship with the franchise, including digital and traditional branding at Vivint Arena, activations during Jazz games, affiliations with the NBA G League Salt Lake City Stars and other sporting events.
The two organizations will also work together on various community outreach initiatives throughout the state of Utah, the credit union said.
Signage & More
“America First will continue to welcome guests into the home of the Utah Jazz with signage in the grand entryway, atrium, box office, and porch area overlooking the court,” America First said. “A co-branded debit card will provide member benefits, including discounted tickets, concessions, merchandise, and special access to events. Whether buying tickets for a Jazz game, gear at the Utah Jazz Team Store, or favorite game time food and beverage, this card will be a fast and secure way to make a payment.”
America First said it will continue as a presenting sponsor of Junior Jazz, the largest and longest-running youth basketball league in the NBA, featuring more than 60,000 participants as well as supporting the Jazz Youth Camps & Clinics program.
America First added it will also team up with the Jazz to expand its Small Business Showcase with financial and marketing support.