AmeriCU Credit Union Partnering With Hockey Team to Put Mental Health Stigmas on Ice

SYRACUSE, N.Y.– AmeriCU Credit Union said it is partnering with the Syracuse Crunch Mental Health Initiative to “break the stigma and spread awareness about mental health.”

The Syracuse Crunch are a professional ice hockey team in the American Hockey League and are the primary development affiliate of the National Hockey League's Tampa Bay Lightning.

According to the credit union, the Crunch, in conjunction with the $2.7-bilion AmeriCU and other local organizations will come together for the team’s first-ever season-long awareness campaign to educate fans on mental health.

“In a time where the importance of mental well-being cannot be understated, this initiative is not just a call for change; it is a movement dedicated to delivering education, fostering awareness, and encouraging dialogue,” the credit union said.

A ‘Growing Concern’

Added President and CEO Ron Belle “In today’s society mental health is a growing concern that touches all of us. This groundbreaking initiative presents a significant opportunity for our community to assist those facing challenges, bringing their needs to the forefront of our focus. By coming together, we can work to build a stronger, more resilient community.”

Starting Conversations

AmeriCU Credit Union said it will team up with the Syracuse Crunch to start mental health conversations.

“The Crunch will have players share the challenges they have experienced with mental health along with mental health tips for youth, hockey coaches, parents, fans, and community members,” the credit union explained. “During the hockey season, players will share their stories, a mental health tip will be shared during each game, and the Syracuse Crunch will hold a special Mental Health Awareness Night during the 2023-24 season.”

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