SEATTLE—Amazon has launched its first-ever debit card in Mexico, part of a push to encourage shoppers without bank accounts to buy online.
Internet retailers and brick-and-mortar chains in Mexico are investing heavily in e-commerce as the sector gains in popularity, although it is still a small fraction of total retail sales, reported Reuters.
“Part of the challenge is attracting consumers who are wary of online fraud and do not have access to credit and debit cards,” Reuters said.
Less than a third of adults in Mexico have credit cards, according to a 2017 government report. Amazon said that Mexico was the first country where it has offered a debit card, called Amazon Rechargeable, aiming to give customers a new method to shop on its website, Reuters said.