SEATTLE—Amazon continues to expand its financial services footprint, most recently by allowing retailers to integrate its BNPL offering, Amazon Pay, within their online checkout.
The move is being made to help retailers reach a new audience of buyers looking for flexible payment options, according to Payments Journal, which said the equal monthly payments offering is now available at tens of thousands of other online stores.
“The BNPL model has witnessed exponential growth as shoppers seek more flexible alternatives to traditional credit. Amazon’s extension of this service beyond its platform to other retailers amplifies the trend’s momentum,” Payments Journal said.
‘Adaptability & Determination’
“It also demonstrates the e-commerce giant’s adaptability and determination to make a name for itself within the financial services landscape. Essentially, Apple is aiming to be at the forefront of the consumer payment experience and keep its users within its ecosystem of apps and technology,” Payments Journal said.
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