SEATTLE—Amazon is now rolling out a feature that allows online merchants outside its platform to use the e-commerce giant's payment and delivery services.
The move is in response to rising competition from Canada's Shopify, according to Reuters.
“Buy With Prime,” which was launched as an invite-only offering in April, 2022, will be widely available to U.S.-based merchants by Jan. 31, the company said.
It added that the product has increased shopper conversion rate by an average of 25%, meaning that many more people placed an order when Buy with Prime was available versus when it was not, Reuters reported.
“Prime members, who pay $139 per year and drive most of Amazon's sales volume, can buy products from these merchants by clicking the Buy With Prime button on their storefront,” Reuters explained.
Reuters added that the Shopify Pay feature offered by the Canadian company has emerged as an alternative for online merchants looking to directly sell products to consumers.
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