AmEx Makes in Investment in Cardless; Its Brands to be Featured

NEW YORK—Credit card fintech Cardless has entered into an agreement with American Express to allow a number of its brands to launch digital-first cards on the Cardless platform, after Amex announced a “significant investment” from Amex Ventures, American Express’ investment arm.

According to Cardless, it will use the investment from Amex Ventures as well as investments from other venture capital backers to continue to expand the company’s product offerings, including exploring new opportunities, innovations and partnerships within the American Express network, Pymnts.com said.

Customers will get access to “unique rewards from their favorite brands as well as popular American Express benefits, including Amex Offers (for things like shopping, travel, dining services, entertainment, etc.) and Global Dining Access by Resy,” Cardless stated.

Founded in 2019, Cardless said its cards each offer a number of features designed with digital native customers in mind, in terms of both access and security.

Features for Digital Natives

According to the company, all Cardless cards offer several features designed for digital-native consumers, both in terms of security and easy access.

“New users can apply for a Cardless card with their smartphone. Once approved, the virtual card will arrive in their mobile wallet in seconds, with a physical card showing up a few days later,” Pymnts.com reported. “Customers can manage their accounts through the Cardless app, with immediate access to things like rewards, purchase tracking and bill payment.”

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