NEW YORK—American Express, Discover, Mastercard and Visa announced they have launched what the group is calling a “faster, more secure online checkout” system.
The system is based on the new EMV Secure Remote Commerce (SRC) industry standard, “establishing a simplified way for card payments to be made across web and mobile sites, mobile apps and connected devices,” the group stated in a joint release.
The networks have tested SRC technology in market with issuers and merchants. Consumers can now click to pay at select merchants in the United States this month, leading up to wide availability in early 2020, they said.
Payment processors and payment platforms, such as Adyen, Authorize.Net and CyberSource – Visa solutions, FIS, Global Payments, Mastercard Payment Gateway Services and Stripe are now offering click to pay to merchants. The initial focus will be on converting existing Masterpass and Visa Checkout merchants to click to pay, the companies said.
The First Merchants
Cinemark, Movember and Rakuten are the first merchants to adopt click to pay on their websites, with BassPro, JoAnn Fabric and Crafts, Papa John’s, Saks Fifth Avenue, SHOP.com, Staples and Tickets.com following by the end of 2019.
“Currently, ecommerce sites feature a myriad of checkout buttons, which can be difficult for merchants to manage, and confusing for consumers. As the prevalence of ecommerce has grown, click to pay now helps to address an increasing need for a consistent, simple user experience and stronger protection of payment information across all types of digital channels and cards,” the companies stated, adding the new interoperable checkout aims to make the digital payment experience as secure and simple as possible for everyone involved