NEW YORK—American Express is tweaking the rewards on its Gold Card as the company strives to hold onto affluent customers.
Customers with the $250-a-year card will now receive a $10 monthly credit for purchases made with Uber Technologies, including rides or food deliveries.
AmEx also said it would revive its Rose Gold Card after offering the color variation for a limited time in 2018 and 2019, Bloomberg said.
“AmEx has had to revamp many of its popular cards after the coronavirus pandemic sapped consumer spending in both categories for much of last year. So far, the efforts appear to be working,” Bloomberg stated.