SEATTLE—Amazon is hoping to jump start the use of its Alexa device for voice-based shopping.
TechCrunch reported that Amazon still sees the potential for Alexa as a shopping companion — just in a different way.
“That’s why this month the company quietly rolled out a new feature designed to boost consumers’ use of Alexa’s Shopping Lists: cashback offers,” Tech Crunch said.
Amazon confirmed it has introduced “Alexa Shopping List Savings,” which puts rebate offers from brands and manufacturers directly into consumers’ hands through the Alexa app, its mobile companion app for Echo device owners, according to TechCrunch.
The company says the offers will be displayed in the Alexa Shopping List section within the app and then can be used across retail stores nationwide to help customers save money.
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