SEATTLE—Starbucks' is expanding the integration of Amazon Alexa in its Mobile Order & Pay platform to include Ford vehicles.
Later this year, Starbucks customers with a Ford car equipped with Sync 3 vehicle communications and entertainment system will be able to order Starbucks beverages by saying, "Alexa, ask Starbucks to start my order," reported Chain Store Age.
“This is the newest example of Starbucks' commitment to voice-enabled ordering. For example, in January, the chain introduced My Starbucks barista functionality, powered by artificial intelligence, a service that allows Starbucks Mobile App users to place their orders via voice command or messaging interface. Since its launch, the service is now available to more than 100,000 customers across the U.S.,” Chain Store Age reported.
Starbucks is also pursuing services designed to drive one-to-one personalization. The company is currently testing personalized offers that it delivers to customers directly on their app's opening screen, Chain Store Age noted.