ELGIN, Ill. – Lending Solutions, Inc. reports i5 has “undergone a complete overhaul,” including officially rebranding itself to LSI. The building blocks of the rebrand focus on people, passion and hope, the company said.
LSI said it was the first of its kind to market and has remained the industry leader since their inception in 1994. However, despite its success, the company said the “brand hasn’t seen a new look since a gallon of gas cost $1 and The Lion King and Forrest Gump were at the top of the box office.”
LSI said its new website is fresh with a clean and simple circular logo.
“However, there is more to it,” LSI added. “The logo is always changing. It does not have a specified size or color; each employee is free to fill the circle with their own personalized passions and dreams. The diversity and creativity of the highly personal logo is charmingly reflected by the variety of designs which LSI’s employees have created. From pets, beaches and wedding photos, to this beautiful custom logo from LSI’s CIC Operations Supervisor Candice Barnard, with the ultrasound image of her daughter named Skylar Grace at the heart of it.”
“As an employee owned company, nothing could reflect who we are better than our employees being at the heart of our new logo,” said Mark Johnson, majority owner and co-founder of LSI, in a statement.
“With one in six Americans currently owing a collective $1.4 trillion in student loan debt, a new path for successful employment is needed,” CEO Lee Kolquist added in a statement. “We invest in training people who are passionate, positive, hard-working and most of all believe in themselves.”
LSI is part of an Employee Stock Ownership Plan, or ESOP; the employees own 30% of the company. The implementation of the ESOP has included many efforts to include all employees in decision making, LSI said.