ORONO, Maine–After being in business for 50 years, University Credit Union, which serves the University of Maine and in the Orono area, has unveiled a new logo.
The new logo is modern, fresh and visually appealing to members, the credit union said.
President/CEO Renee Ouellette said in a statement other new changes are coming to the branches on campus along with the logo switch.
“We are in the process of updating all branch locations, including those on the UMaine Campus,” Ouellette said. “At this point, our Rangeley Road location updates are nearly complete and include new graphics and materials throughout the branch and drive-up. Our Memorial Union location has received a fresh coat of paint and will soon have new graphics in place on the walls. We’re taking it step-by-step to make sure the new brand is incorporated well into our branch features, including ATM wraps. We appreciate everyone’s patience during the transition and look forward to sharing the finished results.”
Ouellette said the 50th anniversary of UCU prompted employees to think creatively about the logo and how the brand could better represent the needs of modern banking, UCU’s core principles, and the geography and diversity of UCU members.
The Inspiration
According to Ouellette, the design was inspired by the strength of Maine’s urban communities and the beautiful colors and flow of Maine’s natural landscapes. The message of the logo is derived from the name UCU, and, in line with its member-based approach asks the question, “How does UCU see you?”
UCU said it wants to recognize every member’s unique financial journey with them and assist their clientele through every stage of their lives.
“With input and guidance from the entire UCU team and our board of directors, our senior leadership team worked closely with an existing marketing partner that specializes in serving credit unions to develop and transition to the new brand look,” Ouellette said.
UCU has already updated its website, www.ucumaine.com, and ATMs to reflect the change.
Other Changes Coming
“There are so many items that need to be refreshed with the new brand and colors. We’ve tackled many of them at this point, including our new website www.ucumaine.com and mobile app, and we are in process with a lot of the other pieces. Debit and credit cards are in the redesign process; pens and other giveaway items have been updated and new ATM wraps are being installed,” Ouellette said.