ST. PAUL, Minn.—Affinity Plus FCU and the University of Minnesota’s Gopher Athletics division have signed a multi-year marketing agreement, the credit union announced.
Affinity Plus stated that it will sponsor signage beginning this fall at four University of Minnesota venues. Signage will be on display in the Williams, Ridder and Mariucci Arenas, and at the Sports Pavilion.
The $1.8-billion CU stated that signage will generate awareness of Affinity Plus during the following sporting events:
- Gopher women’s and Gopher men’s basketball
- Gopher women’s and Gopher men’s hockey
- Gopher volleyball
- Gopher wrestling
- Gopher women’s and Gopher men’s gymnastics
“The sponsorship signifies a deepening of relationships between Affinity Plus and the University of Minnesota,” said Dave Larson, Affinity Plus president/CEO. He noted the new signage will showcase how – like the University of Minnesota – Affinity Plus and credit unions are “part of the fabric of Minnesota life.”
“The University of Minnesota is widely known for its academics, research and outreach. Nearly everyone in Minnesota has a ‘U’ story, or has been impacted by the University in some way,” Larson said.
“Similarly, Affinity Plus also has statewide reach, and we’re proud to work with more than 185,000 members – at every stage of their lives – to meet their financial goals,” continued Logan. “Because of that, we think we’re a natural partner to share the stage with Gopher Athletics.”
Greg Gerlach, general manager for Learfield's Gopher Sports Properties, the university's exclusive, athletics multimedia rights holder, said they look forward to a beneficial partnership.
"We take immense pride in bringing into the Gopher Athletics' corporate partner family companies like Affinity Plus that are reputable and make sense for our campus community,” Gerlach said.