KALAMAZOO, Mich.– Advia Credit Union has named a new president and CEO to succeed the retiring Cheryl DeBoer.
The credit union has named Jeff Fielder to lead the organization.
Beginning his career in the industry as a financial auditor, Fielder joined First Community FCU (now Advia CU) in 2007, and moved up through the organization in roles that included manager of finance and accounting, EVP-finance and most recently as CFO, overseeing all finance and accounting, information technology, compliance, recovery, and fraud prevention for the credit union, Advia said.
‘Extremely Talented’
In addition to his experience in leadership, Fielder holds his degree in accounting from Western Michigan University and his Master’s Degree in investment management and financial analysis, and his MBA from Creighton University. He also holds numerous certifications, including CPA, CIA, CMA and CISA, the credit union said.
“Jeff is extremely talented, very knowledgeable and compassionate, and is going to be a great next leader for Advia,” said DeBoer. “I’m truly going to miss our team and members, but I feel confident in the next generation of leadership that will continue to grow Advia well into the future.”
Added Fielder, “I’m very lucky to have experienced years of mentorship by Cheryl (DeBoer), and it means everything to me to be part of this team, and to now serve as Advia’s president and CEO. Our team focuses on our core values, which includes building and strengthening relationships. I’m very excited about our future, and will continue to drive progress for our membership.”
‘Thrived as a Leader’
In its statement announcing the new leadership, Advia CU said DeBoer has “thrived as a leader within the credit union industry,” spanning over 40 years, with her tenure with Advia (formerly First Community FCU) beginning in 2004.
DeBoer will officially retire in early 2023.
“Jeff is extremely talented, very knowledgeable and compassionate, and is going to be a great next leader for Advia,” said DeBoer. “I’m truly going to miss our team and members, but I feel confident in the next generation of leadership that will continue to grow Advia well into the future.”
The $2.8-billion credit union said it worked with Humanidei on the CEO search.