LIVONIA, Mich.–With International Credit Union Day later this month, CU Solutions Group and CUNA said they are partnering to back a nationwide advertising supporting the Open Your Eyes to a Credit Union awareness campaign on GSTV, a national video network delivering targeted audiences at scale across tens of thousands gas stations.
From Oct. 11 through Oct. 17, a 15-second Open Your Eyes to a Credit Union ad will air at more than 20,000 fuel retailers and reach more than 44-million viewers, according to CU Solutions Group.
“CU Solutions Group is excited to have GSTV’s support airing CUNA’s awareness campaign on their network," said Dave Adams, president and CEO of CU Solutions Group. "In addition to promoting credit unions to the public, we hope this important campaign will nudge credit union marketers to consider adding GSTV’s unique advertising medium to their marketing plans as credit unions promote their brands locally.”
International Credit Union Day is Oct. 17. This year’s theme is “Local Service. Global Reach.”
“This partnership between CUSG and GSTV provides a tremendous opportunity to celebrate credit unions,” said Chris Lorence, CUNA chief credit union awareness officer. “It will elevate awareness of our ongoing targeted, digital strategy in place with our league partners and credit unions across the country.”