AI Coming for Everyone’s Job? Not So Fast, Say Execs; Plus, Where There is ‘Really Big Demand’

NEW YORK–While the headlines, including in CUToday.info, have been ablaze about the proliferation of generative AI tools like ChatGPT, with many predicting the new tech will replace workers in various fields, not everyone agrees.

Even as a new Goldman Sachs report estimates that as many as 300 million jobs worldwide could be affected, it “turns out many in the C-suite have other plans,” according to a new survey.

A majority, 64% of C-suite leaders say they will hire more workers as a result of generative AI, a new study of 1,400 U.S. business leaders by work marketplace Upwork suggests, CNBC reported.

"I think that was a bit surprising, given all the doom and gloom we've seen in terms of potential job loss and displacement," Kelly Monahan, managing director of Upwork's research institute, told CNBC.

‘Augmentation Play’

Turns out "the C-suite is seeing this as an augmentation play" and a way to help workers become more productive as opposed to an excuse to reduce jobs, she added in comments to the news outlet.

Experts believe generative AI isn't replacing millions of workers anytime soon, CNBC said, because it’s very difficult to really automate entire jobs.

“To begin with, though the capabilities of tools like ChatGPT and Microsoft 365 Copilot are vast, they're still limited in terms of their ability to fill many roles,” the report noted.

Added Monohan, "You can't really automate the entire job or task because of this tool. You can automate parts of it and or accelerate the efficiency of the workforce as part of it."

Where There’s ‘Really Big Demand’

“With leadership at many companies realizing the potential for workers to work more efficiently given these tools, many industries are creating jobs for those who know how to implement them,” CNBC continued. “Upwork has seen (the creation of) new AI-focused roles include business and professional services, software and technology, media and telecommunications and financial services.”

Monohan told CNBC the specific jobs it is seeing “really big demand for” on its platforms currently include AI artist, AI researchers, deep learning engineers, AI chatbot developers, and AI writers.

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Section: Standard
Word Count: 702
Copyright Holder: CUToday.info
Copyright Year: 2026
Is Based On:
URL: https://cuto-admin.flux5.ccplatform.net/Fresh-Today/AI-Coming-for-Everyone-s-Job-Not-So-Fast-Say-Execs-Plus-Where-There-is-Really-Big-Demand