RICHMOND, Va.–New Generations FCU has generated a new name.
Founded by City of Richmond employees in 1950, the credit union has changed its name to RVA Financial.
The CU said the change in name reflects the cooperative financial institution’s “focus on financial empowerment in Richmond and the surrounding counties within the metropolitan area that it serves.”
“This is a return to our roots,” stated Richard Preble, president and CEO of RVA Financial. “We began by serving City of Richmond employees and while our footprint has grown since then, we are still a very RVA-centric organization. It’s all about service and financially empowering the Richmond community that we love so dearly. We are still a credit union, with even more clarity in our mission…The greatest feeling in the world is to help someone who thought it was never possible to buy a home actually purchase a home for their family. We take a unique approach to community empowerment and we are so excited about this next chapter right here in RVA.”
The $64-million CU has 13,000 members.