ALBANY, N.Y.—The Credit Union Association of New York is now officially the New York Credit Union Association.
As CUToday.info previously reported, the change was first recommended in June and then was approved by member CUs in a vote that concluded Sept. 5.
The new name is part of a broader branding update that also includes a new logo, tagline and website, www.nycua.org.
"After months of planning, the New York Credit Union Association is excited to unveil our succinct, new name, modernized logo, and an updated tagline—‘strength in members’—that clearly conveys the overall credit union philosophy," said NYCUA President and CEO William J. Mellin, in a statement.
The NYCUA said its new website, below, reflects the “clean and concise look of the new NYCUA logo, contains numerous updates and improvements. Notably, the site contains a detailed history of the credit union movement in New York.”
"By placing 'New York' first, we directly communicate what state we represent," said Board Chair Laurie Baker, chief operating officer of The Summit Federal Credit Union. "We believe the new name creates a stronger, more independent identity for the Association, and it allows us to support a national movement towards state-focused branding."
The New York Credit Union Foundation, the charitable arm of the New York credit union movement, also launched a new logo and website, www.nycuf.org, as part of the branding update.
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