MOON TOWNSHIP, Penn.–Clearview Federal Credit Union has undergone a rebranding.
A new logo is being introduced in tandem with upcoming location openings, and the full rebrand will be unveiled in early Q1 2024, according to the credit union, which said the “modern and cohesive look that continues to instill a sense of trust across current and prospective members.”
"Our new brand identity is an accurate reflection of Clearview Federal Credit Union’s rich story and enduring commitment to our members and the communities we serve," said President and CEO Lisa Florian in a statement. "We are elated to begin unveiling our modernized aesthetic that supports our evolution as a financial institution while simultaneously upholding the core values that have guided us for over seven decades."
Over the past year and a half, the $1.9-billion Clearview said it has been working with various partners, current members, and residents of the greater Pittsburgh region to “elevate” its brand.
‘Diligent Work’
"Our team has worked diligently to lead this rebranding effort that will differentiate us in the financial industry,” added Chief Strategy and Innovation Officer Bill Snider, “We want our members to instantly recognize that Clearview is their trusted partner in their financial journey."
The credit union has more than 119,000 members.
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