CHARLEVOIX, Mich. —“4Front Credit Union” has been chosen as the new name of the combined institution being created by the merger of the $179-million Bay Winds FCU and the $215-million Members Credit Union.
Joint operations are scheduled to begin in early 2015. In a statement to local media, Bay Winds FCU CEO David Leusink said, “4Front epitomizes the type of institution we are confident we can be. It’s creative like the way we solve financial problems, but also underscores our commitment to providing smart financial answers to keep our members out in front of an ever changing world and economy.” Andrew Kemp, CEO of Members CU, was quoted as saying, “Both institutions have long and storied histories in their respective communities. It’s not easy to let go of two names synonymous with member service and civic commitment. While our names may be changing, we still exist to put our members and communities first, at the forefront of everything we do.”